ASSESSMENTOFMARKETINGPROBLEMSINSMALLANDMICROBUSSINESS ENTERPRISES(INTHECASEOFMETALANDWOODWORKINGENTERPRISEINWOLKITE
| dc.contributor.author | EYOEL HAILE, EYOEL | |
| dc.date.accessioned | 2024-04-16T11:22:25Z | |
| dc.date.available | 2024-04-16T11:22:25Z | |
| dc.date.issued | 2020-12 | |
| dc.description.abstract | Therearemanydifferentmicroandsmallenterprisesdimensionswhichhas marketingproblems;themajoraimoftheresearcherpaperwastheassesingof marketingproblemsofmetalandwoodworkingenterprisesinWolkitecity.More ever,ittrytoinvestigatetheproblemsofmarketingmixinsmallbusiness enterprises.Thestudyemployeddescriptiveresearchdesign.Bothqualitative andquantitativetypesofdatawereusedforthepurposedofthestudy.Inorder tocollectprimarydatastructuredquestionnaireswasdesignandcollectthrough conveniencesamplingtechniquesfromcustomersandalsostructured questionnairesweredistributedforemployedofthehotelbyusingsimple randomtechnique.all60structuredquestionnairesdistributedquestionnaires werefulfillreturnedfromemployeesofthemetalandwoodworkingenterprise. Theresearchersusedfrequency,table,percentagetoanalysistheprimarydata whichiscollectedthroughquestionnaires.Findingtheneedfortheownerto placeanemphasisontheunderliningdominionsofservicequalityonconfidence, tangibilitycommunicationandreliability.Theownerreinforcesandmorefocus ontangibility.Thestudyincludesconclusionofthedataanalysisand recommendationtotheownerandworkersbasedontheproblemidentified | en_US |
| dc.description.sponsorship | wolkite universty | en_US |
| dc.identifier.uri | http://10.194.1.109:8080/xmlui/handle/123456789/1847 | |
| dc.language.iso | en | en_US |
| dc.publisher | WOLKITE UNIVERSITY | en_US |
| dc.title | ASSESSMENTOFMARKETINGPROBLEMSINSMALLANDMICROBUSSINESS ENTERPRISES(INTHECASEOFMETALANDWOODWORKINGENTERPRISEINWOLKITE | en_US |
| dc.type | Thesis | en_US |