ASSESSMENTOFMARKETINGPROBLEMSINSMALLANDMICROBUSSINESS ENTERPRISES(INTHECASEOFMETALANDWOODWORKINGENTERPRISEINWOLKITE
Date
2020-12
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
WOLKITE UNIVERSITY
Abstract
Therearemanydifferentmicroandsmallenterprisesdimensionswhichhas
marketingproblems;themajoraimoftheresearcherpaperwastheassesingof
marketingproblemsofmetalandwoodworkingenterprisesinWolkitecity.More
ever,ittrytoinvestigatetheproblemsofmarketingmixinsmallbusiness
enterprises.Thestudyemployeddescriptiveresearchdesign.Bothqualitative
andquantitativetypesofdatawereusedforthepurposedofthestudy.Inorder
tocollectprimarydatastructuredquestionnaireswasdesignandcollectthrough
conveniencesamplingtechniquesfromcustomersandalsostructured
questionnairesweredistributedforemployedofthehotelbyusingsimple
randomtechnique.all60structuredquestionnairesdistributedquestionnaires
werefulfillreturnedfromemployeesofthemetalandwoodworkingenterprise.
Theresearchersusedfrequency,table,percentagetoanalysistheprimarydata
whichiscollectedthroughquestionnaires.Findingtheneedfortheownerto
placeanemphasisontheunderliningdominionsofservicequalityonconfidence,
tangibilitycommunicationandreliability.Theownerreinforcesandmorefocus
ontangibility.Thestudyincludesconclusionofthedataanalysisand
recommendationtotheownerandworkersbasedontheproblemidentified