ASSESSING OF CONSUMERS ATTITUDE TOWARDS JEANS CLOTHES USERS IN WOLKITE UNIVERSITY

Abstract

This research was examined the overall attitude of students towards jeans clothes product users and identify factors affecting consumer’s jeans preference in wolkite university students .The general objectives of this study was to assess consumers attitude towards jeans clothes product users in wolkite university students.Based on this research, the data collection process would be used both primary and secondary data sources. Among primary data, the study would applied questionnaire to obtained relevant information pertaining to the study. Regarding with secondary data sources were collected from different books, research papers and websites.The study would be used descriptive research design. Both qualitative and quantitative (mixed type) of data analysis would be used.Finally, the study would be used percentage and tabulation forms to presented and analyzed the data that collected from the target respondents and also both close and open ended format would be used. 71 questionnaires were applied for analyzing the study. Based on the finding, indicates that product attributes such as price, brand, comfort, style, color, size, design are positive factors to buy jeans clothes and culture, religion and family are the main obstacles to wear and buy jeans clothes product. Friends are the main source of information to buy jeans clothes product.