CHALLENGE OF RETAIL BUSINESS IN CASE OF WOLKITE TOWN

Abstract

The study was conducted to assess the challenges of retail business in Wolkite Town. The general objectives of the study are to investigate the main problem faces on retailers‟ business area. The study used primary and secondary source of data more emphasis on using primary source of data to attain the above objectives. The primary data was collected directly from the retailers, secondary source are books and manuals. The researcher utilized non probability sampling techniques as a types of sampling methods and takes a total sample of 77 from target population that filled questionnaires. A descriptive statistical technique was applied. While the researcher used different method of data interpretation table and percentage. Finally, the paper, supposed conclusion and recommendations has given on each problem identified.