ASSESSMENT OF MARKETING STRATEGY IN CASE OF ZEBIDAR BREWARY FACTORY IN GUBRYE

Abstract

Marketing strategy services as a fundamental under pinning of marketing plans deigned to fill market needs and ranch marketing objectives. Plans and objectives are general tested for measurable results. Commonly marketing strategies are developed as multi years plans with a tactical plans detailing specific action to be accomplished in the current years. All organization has their own marketing strategy, which is a plan that specifies the objective that the organization hopes to achieve; the study was assessing the marketing strategy of Zebidar brewery factory. The study also identified the problems that affect Zebidar brewery factory. Marketing strategy like shortage of own transportation service, to distribute their product at the customer destination, bad timing promotion mean promotion when customers busy, take rest, or unfavorable condition, unreasonable price adding; means when the factory add new price to their product unknowingly. The existing customers may shift to another factory for the sake of getting discount product or less price product. Complexities of products also another problem, means the existence of many related product within and outside the factory may in force customers to change their attitude towards new product. The researcher was use both primary and secondary data and also, the researcher was used judgmental sampling because, it enable the researchers to select target respondent that was provide relevant information. The finding was present and interprets through description summary statements. Finally, the main finding from the analysis was analyzed by descriptive analysis method and also the finding and recommendations given by researcher help to expand their market until they can meet the customers demand and want.