ASSESSEMNT OF PROMOTION PRCTICEOFMICROAND SMALLBUSINESS ENTERPRISES (INCASEOFWOLKITETOWN)

Abstract

The sampling technique was simple random sampling because of the total population homogenous group. The researcher used both primary and secondary source of data in order to collect the information the primary data are the main source the information these are obtains from respondeThe main objective of this study is to assess promotional practices of micro and small enterprise in construction, manufacturing service and trade service in case of wolkite Town. The relevant data for this study was collected from both primary and secondary source. The primary data was collected through questionnaire as well as the secondary data were collected from book, internet and other reference materialsnt by asking structural and unstructured question . This research study contains the research method such as researchdesigne, sample size, sample technique, data collection method and data analysis. The date was analysied by using qualitatative and quantitative method. Based on the data indicated majority number of people who engaged in to the business is to get income for survival. Failure of the micro and small enterprise is lack of or no access of credit and followed by lack of market research and lack of sufficient knowledge as indicated on the findings and Micro and small enterprise have many roles in creating employment opportunity to the others. Generally the government is recommended to support micro and small enterprise. Moreover, the financial institution should and formulate credit police that recognize micro and small enterprise to borrow from their institution using other alternative rather than collateral requirement