ASSESMENT OF EFFECTIVE COMMUNICATION IN IMPROVING ORGANIZATIONL PERFORMANCE (THE CASE OF ZEBIDER BREWERY)

Abstract

This study was to assess effective Communication in improving Organizational Performance,zebider brewery factory. The problem that to the study was to assess the information thatincreases performance of organization. The researcher used descriptive method of research design. The researcher used primary and secondary source of data. The population of this study would be employees of zebider brewery factory.The total population of zebider brewery factory was 230. The sample size of 70 would be determined using Taro Yamane formula. The data would be analysed by using descriptive method of analysis is important for transforming of the raw data in to forms that makes easy to understand and interpret. The findings of the study pointed out that there is need for holding regular meeting to solve the different problems facing the workers and to facilitate face to face communication among the staff themselves and between the staff and the management. Encourage team work so that the employees can work towards improving their relationship with each other and with the management. Once relations are improved, it will be possible to work as a team and improve organizational performance