EFFECT OF ORGANIZATION COMMUNICATION ON STRATEGIC PLAN IMPLEMENTATION: THE CASE OF ETHIOTELECOM

Abstract

Strategic planning is the art of creating specific business strategies, implementing them, and evaluating the results of executing the plan, in regard to an organization’s overall long-term goals or desires. It focuses on integrating various departments within an organization to accomplish its strategic goals. The objective of the study was to investigate role of organization communication on strategic plan implementation in the case of selected ethos telecom centers in South-South West Region. Explanatory research design was utilized. The target population of the study was all employees working in ethos-telecom service centers in South-South West Region. Cluster sampling technique was employed to select 347employees. In addition, ten managers from the selected ethos-telecom service centers also selected to conduct interview. Primary data was collected through self-administered structured questionnaire and interview. The quantitative data were analyzed using descriptive statistics such as frequency, percentage, mean and standard deviations. In addition, Pearson correlation coefficient and multiple linear regression analyses were used to investigate the effect relationship between the independent and dependent variables. The findings of the study revealed positive and significant relationship between internal communication quality, accessibility, effective use of internal communication in organization culture, effective use of internal communication in human resource, and external communication and strategic plan implementation. On the other hand, the multiple linear regression analysis result also indicated that those five organization communication strategies have positive and significant effect on strategic plan implementation and 79.1% ofthe variations in the strategic plan implementation in the selected ethos-telecom centers were jointly accounted by the five predictor variables, of those variables, internal communication accessibility has the greatest effect (contribution) for the strategic plan implementation Therefore, the study concludes that the five organizational communication have significant effect and decisive for the effectiveness of the strategic plan implementation in most of teethed-telecom service centers in South-South West Region. Hence, this study suggests that all ethio-telecom service centers in the study area, better to prioritize the use of internal and external communication when conveying useful information pertaining to strategic plan implementation.