FACTORS AFFECTING IMPLEMENTATION OF CORPORATE SOCIAL RESPONSIBILITY IN CASE OF SOME SELECTED TEA AND COFFEE PLANTATION IN SHEKA ZONE

Abstract

Corporate social responsibility (CSR) has captured significant attention of managers and executives. However, links between CSR’s drivers and CSR have seen little or no empirical verification, particularly in developing countries. There is huge complains about plantations CSR practice in sheka zone. The study aimed at studying the existence and practices of different dimensions of Corporate Social Responsibility coffee and tea plantation in Sheka zone by taking corresponding to the determinants namely organizational culture, knowledge about CSR, government policy, size of a firm, profitability, pressure groups and age of the firm. In relation to the methodology, the study used mixed type of study, purposive sampling was used to select 15 firms from a total population of 35 based on different criteria. To select respondents from a total of 305managers and employees 170 samples size was determined and then simple random sampling technique was used in selecting respondents. The study used mixed study and has been conducted on the basis of the quantitative and qualitative research techniques to assess the implementation of CSR and its factors in the selected plantations. Data were collected through questionnaire. Moreover, structured and unstructured interview have been also conducted with respective government offices. Descriptive statistics show that CSR implementation in Sheka zone was not satisfactory. Multiple regression was used to analyze the data with the aid using STATA 13 Software. CSR (dependent variable) was found to have a strong positive relationship with Organizational Culture, Knowledge about CSR, Government policy, Size of a firm, Pressure group and Age of a firm. While there is no relationship between profitability and CSR.