THE ASSESEMENT OF CUSTOMER SERVICE MANAGEMENT (INCASEOFHIBRETBANK IN WOLKITE BRANCH

Abstract

The objective of the study is to assess customer service management of Hibret Bankinwolkitebranch. The study discusses the aspects of customer service management like customer handlingand customer satisfaction. The study conducted on the selected branch located inwolkitetown.Consequently, this study expected to bring that the bank should avoid its short comingssothat it should improve for better future performance.. In this ef ort dif erent customer servicemanagement analysis method used in the study. The result will also be helpful to see the impact of qualitative and quantitative factors onthecustomer service management of the particular firm. Primary data are gathered by interviewofthe bank manager and questionnaires distributed. The study was conducted throughdescriptiveresearch type and random sampling technique was applied, with the sample size of 300of thewhole population. The data which is gathered from the customers and managers of theorganization were presented and analyzed through tabular form. Finally, based on the presented and analyzed data finding and recommendations were forwardedfor the company or the concerned management groups to give attention and to take the necessarymeasure