THE PROMOTIONAL EFFECTIVENESS ON MARKET SHARE THE CASE OF METEMAMEN MICRO FINANCE IN WOLKITE BRANCH

Abstract

This research was conducted in WOLKITE on the assessing the promotional effectiveness on market share in MMF. In the study the employees and sample customers of the company is considered. The specific objectives assessed by the research. Considering those objectives some main problem of the company are also analyses. In order to accomplish, the stated objective of the study primary data collected from the employees and the sample customers of the company. The secondary data also collected from documents and reports of the company. To interpret the collected data descriptive statistical used. Finally, from the dissection and analyses, conclusion was draw and possible recommendations forwarded to solve the identified problem of the company based on