ASSESSMENT OF SOCIAL MEDIA MARKETING (IN CASE OF COCA COLA COMPANY ETHIOPIA)

Abstract

The research conducted was assessment on social media marketing in Coca Cola Company Ethiopia. The researcher used descriptive type of research design. The researcher focused on identifying and clarifying the organizations practices of Social media marketing in Coca Cola Company. The researcher used primary and secondary source of data closed ended questioners. The study adapted convenience sampling to collect available respondents. The researcher used descriptive analysis method with the help of table and percentage to analyze the data collected and to provide possible conclusion and recommendations. Both quantitative and qualitative method of data obtained through questionnaire and interview was analyzed