THE ASSESSMENT OF ATM SERVICE QUALITY AND CUSTOMER SATISFACTION IN COMMERCIAL BANK OF ETHIOPIA,GUBRE BRANCH,WOLKITE

Abstract

The objective of this study was to assess level of customer satisfaction. It deals with knowing customer satisfaction level. The researcher was used descriptive research to assess the level of customer satisfaction with the performance of service quality in CBE in Gubrea Branch. Data for the research was gathered from primary data and secondary data. The primary data was collected from customer using questionnaire and administrative staff interview and secondary data collected from different material like published and unpublished. Also researcher determine sampling techniques used simple random sampling techniques because population is very high .The collected data have been analyzed using descriptive analysis tools such as table and percentage. Finally, based on the major findings of the study, conclusions drawn and appropriate recommendations written for management decisions and to help future service improvement of the Bank.