ASSESSMENT OF SERVICE DELIVERY AND CUSTOMER SATISFACTION (IN CASE OF AWASH INTERNATIONAL BANK,WOLKITE BRANCH)

Abstract

The purpose of conducting this research is to understand how the service WKULISDL delivery is and its effect on customer satisfaction .the objective of this study was an assessment of service delivery system and customer satisfaction on Awash International Bank. The scope of the study theoretically limited on service delivery and customer satisfaction and geographically limited on Awash International Bank in Wolkite city. To accomplish the required work the researcher used descriptive research design. The relevant data for the stud were collected through primary and secondary data and non-probability sampling technique specifically convenient sampling technique were employed to conduct the study. Quantitative data were analyzed and interpreted via table and percentage and qualitative data were analyzed busing theoretical or descriptive framework. Finally based on the findings the researcher tried to gave conclusions and recommendations