ASSESSMENT OF FACTOR THAT AFFECT THE SERVICE QUALITY OF THE HOTEL (IN CASE OF SOUTHRN SUN HOTEL IN BUTAJIRA TOWN)

Abstract

This research paper was studied about the major factors that affect the service quality in southern sun hotel in Butajira town. This study would attempt to answer the basic questions concerning with the factors that affect the service quality in the hotel service and it would be treated with a detail and careful investigation. The relevant data for this study would be obtained from both primary and secondary method of data collection. The study was adopt non random sampling for selection of employees and customers of the organization among the group of population. After the required data were collected and analyzed at the end of the study the recommendation and conclusion would give a solution for the problems relating to the marketing activity of the organization.