ASSESSMENT OF PRODUCT DISTRIBUTION MANAGEMENT SYSTEM OF SPRING WATER SHARE COMPANIES IN GURAGE ZONE

Abstract

The bottled water industry is a huge business that involves many of the biggest food brands in the world and worth billions. It has grown dramatically in the last decade and today millions of people around the world. The purpose of this study, were to evaluate current Companies established distribution management system, to identify the companies’ current product distribution challenges, to show how the company controls its product distribution network and to identify the main players in the company's product. in Ezha woreda Gurage zones of southern Ethiopia. To identify cause of problems of product distribution management systems of bottled water, the research used explanatory research design method. The data is distributed for 163 respondents and collected by questionnaires & interviews. The raw data is analyzed and interpreted by SPSS. The results of the study identify and describe; for customers, the company itself, the Government bodies for taking to appreciating their economic benefits and other competent companies in water industries. From the finding, the paper recommended that the company should be given attention in companies ways of distribution channel strategy in for purchasing of the product addressing, it should be to giving necessary improvement for sharing of intelligence information with agents; wholesalers/other distributors to boost sale and the way managing the distribution channel has played a significant role in meeting; In addition to customers request to the company’s products, the existing distribution schedule should be strictly followed by all distributors. In general, the paper show Recommendations for Improvement and for further stud