DETERMINANTS OF FRUIT MARKET PRICING THE CASE OF BANANA ANDORANGE (IN WOLKITE TOWN)

Abstract

This research project was conducted in wolkite town on determinant of fruit market price in the case of banana. Fruit is economically important commodities there is no study made on fruit market pricing to identifying the key determinant of fruit market pricing in the town. The study focuses mainly to answer the question, what are the main determinants that influence fruit market pricing in the town? The overall objective of the study is to identify the factors influencing fruit market pricing in the study area in order to achieve these objectives the researcher use descriptive techniques to analyze as the collected data Traders obtain market information on fruit supply demand and price from other traders, government and other sources. The majority of fruit retailers in the terminal market are characterized by containerships for trading fruit purchased from wholesalers or farmers. The major findings that the researcher concludes are seasonality of production, nature of banana fruit, labor cost, transportation cost, are the major determinant that affect banana price since fruit is perishable product, Market information is not disseminating in the same way for market participants