ASSESSMENT OF CUSTOMER RELATIONSHIP MANAGEMENT PRACTICE (IN CASE OF COMMERCIAL BANK OF ETHIOPIA IN WOLKITE BRANCH)

Abstract

The aim of this study was to assess Customer Relationship Management practice on Commercial Bank of Ethiopia in wolkite branch. The study would use secondary source of data and it can employ descriptive research design to see CRM practice of the bank. Thus, the study can tries to assess the status and ways CRM has been put in to practice by CBE by look over five CRM dimensions those are service quality, interaction management, employee behavior, relationship developments in the morning and physical environment. To achieve the objective of this study, was secondary source (internet and from published articles of the CBE. Finally the researcher can conclude and suggest based on findings