Assessment of MARKETING PROBLEMS AND PROSPECTS OF ENTREPRENEURIAL ACTIVITY IN RELATION TO MICRO AND SMALL- SCALE ENTERPRISE IN CASE OF GUBURE TOWN

Abstract

This study was conducted on marketing problem and prospect of entrepreneurial activity in relation to micro and small-scale enterprise in case of gubre town. It tried to identify the marketing problem and prospect of entrepreneurial activity to achieve its goal. The source of data can be both primary and secondary sources and it would be use open and closed ended questionnaires method of data collection and the study was adopt cluster sampling technique. The conclusion of the major finding on marketing problem and prospect of entrepreneurial activity shows that, there is a lot of problem about entrepreneurial activity like lack of management skill, financial problem, lack of business experience, absence of analysis when starting the business and lack of efficient support from governmental bodies.