ASSESSEMENT OF CHALLENGES AND PROSPECT IN THE ADOPTION OF E BANKING SERVISE(IN CASE OF COMMERCIAL BANK OF ETHIOPIA IN WOLKIT BRANCH

Abstract

E-banking is the most resent delivery channel of banking service in developing nations. This research paper is prepared to meet the objective of assessing the prospects and challenges ofe-banking service in commercial bank of Ethiopia in wolkite city. To meet this objective, data were collected from both the bank employees and customers. Here, by the primary data collection method, the researchers used questionnaires that contain open and close ended questions, and the data are analyzed by using qualitative and quantitative method, using tables and percentages. The result of this research was analyzed based on the data collected through questionnaires. Low level of internet penetration and poorly developed telecommunication infrastructure and lack of reliable power supply are among the key challenges for the development of e-banking in Ethiopia. Opportunities offered by ICT through e-learning programs and late adopter opportunities(i.e, using already developed and existing software application) are the key prospects of e-banking. The study tries to recommend the possible and practical measures that the bank should take in order to achieving maximum customer satisfaction and to meet its targeted objectives. Among our important recommendations, one is that the bank should improve the low level internet penetration problem and lack of reliable power supply through cooperative work with Ethiopian Telecommunication Corporation and practical measures that the bank should take in order to achieving maximum customer satisfaction and to meet its targeted objectives. Among our important recommendations, one is that the bank should improve the low level internet penetration problem and lack of reliable power supply through cooperative work with Ethiopian Telecommunication Corporation and Ethiopian Electric Power Corporation