ASSESSMENET OF PRIMOTIONAL PRACTICE OF COMMERCIAL BANK OF ETHIOPIA IN (GUBRYE BRANCH)

Abstract

This research focuses on the assessment of promotional activities in commercial banks of Ethiopia (gubrye branch). The objective of the study is to access a problem that affects promotional activity.. To achieve this objective the study use both primary and secondary data sources including reports, manual, and other documents. Primary data are collected from customers and marketing manager by using questioner and interview. The researcher use yeman's formula to collect data by from customer and census technique for employee technique. As a result, the researcher able to get full and correct information from 90 selected individual customers.and, 22 employees and one of marketing manager. The data analysis and interpretation is using descriptive data analysing method. Finally based on the major finding of the study logical conclusion would draw along with feasible recommendations instrumental alleviate problems?