INVESTIGATION OF FACTORS AFFECTING CUSTOMER SATISFACTION IN CASE OF DASHEN BANK IN WOLKITE BRANCH

Abstract

This research was entitled with the use of investigation factors affecting customer satisfaction in case of Dashen bank in Wolkite brunch. Customer satisfaction can be effectively and efficiently use bank since customer satisfaction is the area of major concerns of organizations managements for both its long term survival and current profitability. As above statements, this research paper try to address the question how customer satisfaction is measured in the bank, beginning from background of the study, statement of the problem, objective and significance of the study with its scope and limitation of the study .It try to cover related literature reviews about customer service in relation with customer satisfaction. A part that can be explain all what has been done regarding research methodology and data analysis with its interpretation, finally research finding, conclusion and recommendation proposed for the research and reference materials used to a data