THE PRACTICE OF INTEGRATED MARKETING COMMUNICATION IN THE CASE OF EDEN SPRING WATER FACTORY

Abstract

This research paper will be conduct to assess the practice of integrated marketing communication in Eden spring water factory. To achieve the research objective the study use both primary and secondary data collection techniques. Interview and checklists were used to collect data from marketing manager and employees of the company. And to collect secondary data researcher used different written books. Sample of 15 respondents were taken from total population of the company by using Judgmental (purposive) non-probability sampling techniques. This judgmental sampling was preferable because of the researcher descriptive data analysis methods were used in terms of percentage and tabulation form generally on the basis of major finding of the study, conclusion and appropriate recommendations were included