THE EFFECT OF INTERNAL MARKETING ON JOB SATISFACTION IN THE HEALH SERVICE (IN CASE OF WOLKITE UNIVERISTY GENERAL HOSPITAL)

Abstract

Quality employee’s issue has received much attention in organizations due to high costs associated with them especially in services sectors. Internal marketing (IM) enhances the success of the marketing practices internally towards achievement of objectives. The satisfaction and retention of quality employees is an essential component of organizational success. Hence, the purpose of this study is to examine the effect of internal marketing on employee’s job satisfaction in. Data were collected from 180 employees through questionnaire based surveys to investigate the of effect internal marketing on employees’ job satisfaction. The respondents were chosen using convenience sampling method. The four internal marketing factors which are motivation, training and development, communication and reward were used in the questionnaire. After collecting the data, different statistical tests including descriptive statistics (mean, frequency and percentage),The results of the descriptive statistics indicated that the level of internal marketing practices is on average and there is a significant gap of internal marketing practices Wolkite generalize d hospital university. Therefore the, manager should be try to make every effort to prioritize the important dimensions while practicing internal marketing activities so as to achieve the highest level of employees’ job satisfaction.