ASSESSMENT OF CUSTOMER SATISFACTION (IN CASE OF OROMIA INTERNATIONAL BANK IN WOLKITE BRANCH)

Abstract

Customer satisfaction is a tool to achieve the existence of the firm. As to address those specific objectives, customer satisfaction delivery has the preliminary importance to satisfy customers. The study is gone to concern on customer satisfaction delivery related with customer satisfaction. The -study also would serve as a mechanism to assess the customer of the firm. The critical objectives of the research proposal study are to assess customer satisfaction and to dig out the solutions for the problems, which are more useful to respective organizations. The nature of the study is gone to give focus on both qualitative and quantitative types of data based on data and the sampling technique is one of the -probability sampling technique, which is snowball sampling. The study will conduct based on data available for the company, which is gone to collect through questionnaires. In order to analyze data, I would use Likert scale or Rating scale, the way to report by sum the values of each selected option and would create score for each point