ASSESSMENT OF SALES FORCES MANAGEMENT PRACTICES (IN CASE 0F ZEBEDER BREWERY COMPANY)

Abstract

This research was conducted under the title of assessment of the sales force Management practice (In the case of Zebeder brewery in Gubre town). The purpose of the study was to assess how the company relatively manages sales force practice in systematic way. The research focuses on identifying and clarifying the main problems associated with the sales force management practice. The researcher was used census method. Both primary and secondary data would be used in this study. Primary data was obtained from the company manager through interview. Secondary data was obtained from different documents of the company such as magazines and letters of the company. The researcher used descriptive approach to describing the sales force management practice in the company. Data were collected from employees, and manager of the company. The analysis and interpretation was made through the usage of table and percentage. Finally, the researcher would conclude and would give recommendation based on the Assessment of sales force management practice.