ASSESSMENT OF MARKETING PROBLEMS AND OPPORTUNITIES ON DAIRY PRODUCTS ( IN CASE OF GUBRE TOWN )

Abstract

The word dairy refers milk based products, derivatives and processes, and the animals and workers involved in their production. A dairy farm produces milk and dairy factory processes it in to a variety of dairy products. The focus of this research is on the Assessment of Marketing Problems and Opportunities on Dairy Products In Case of Gubre town south nation nationality and people region of Ethiopia. In Gubre town there is great potential of dairy production because of the ample availability of labour force, water and large number of milking cows, but the numbers of cooperatives and milk collecting groups is few and they have low performance. The objective of this research is to address the fundamental factors affecting dairy products in Gubre town. The study has employed descriptive research approach. With regards to instrument for data collection ,the study is use combines of questionnaires and intervie