ASSESSMENT OF SERVICE MARKETING MIX ELEMENT PRACTICE (CASE STUDY ON YE JOKA INTERNATIONAL HOTEL IN WOLKITE TOWN)

Abstract

The general objective of the study is to assess the service marketing mix element practiceyejoka hotel. The researcher was used a descriptive research design in conducting this study, because its main aim was to describe the existing state of variables as they exist. The target populations of the study are employees, customers, and managers of Yejoka hotel. The total number of employees 10 and including managers and numbers customer of Yejoka hotel fluctuates from time to time that means total number of customers is unknown. The researcher was used census and convenience sampling technique of data collection. The reason use of censes method was few in number thus the researcher was toke 10 employees in Yejoka hotel. For unknown customer was used convenience sampling technique. The researcher was taken sample from unknown number of customers researcher was taken 68 customers. After data classification, the gather data was arranged in similar category and the general analysis of data was fascinated. Finally, analyze data was presented in the form of tables and percentage (descriptive statics