FACTORS AFFECTING CUSTOMERS’ ADOPTION OF ELECTRONIC BANKING SERVICE (IN THE CASE OF COMMERCIAL BANK OF ETHIOPIA BUTAJIRA TOWNS

Abstract

The main objective of the study was to examine the factors affecting customers’ adoption of e banking service in commercial bank of Ethiopia in Butajira towns.In order to achieve theresearch objectives, the researcher adopted mixed research approach. Specifically, the techniques in the study included questionnaire, structured interviews and secondary data. And then, regression and correlation analysis method was used to analyze and interpret the data.There are still many problems that need to be resolved yet in with the adoption of Electronic banking service by customers in Commercial bank of Ethiopia like low level of awareness about the Electronic banking services by customers, shortage of boxes mainly Automated teller machine box which results long linings, low level of promotion for the merits of E-banking services. In order to perfect the development of the adoption of electronic banking service by customers in commercial bank of Ethiopia Improvements in the level of security risk, national Information and communication technology infrastructure, and attitude of customers are required to ensure client confidence.