ASSESSMENT OF PHYSICAL DISTRIBUTION PRACTICES OF OK BOTTLING AND BEVERAGE S.C (FIKER PURE NATURAL SPRING WATER) IN THE CASE OF WOLKITE TOW

Abstract

The aim of this research work was to assess the physical distribution practice of Ok bottling and beverage S.C (Fiker water). It was also aimed at ascertaining the performance of physical distribution of Fiker water. The objective of the researcher was to address the following: to evaluate the ongoing physical distribution practices of Ok bottling and beverage S.C, to identify the main problems that affecting orders processing activities in the company, To investigate the main causes of product delivery dalliance. To find out how often the consumer has been disappointed by unavailability of the product. The student researcher used non probability sampling to determine the respondent; from none probability sampling purposive sampling was used. These issues were addressed through theoretical and empirical help approach within help of secondary and primary data collection method, related literature were reviewed to ascertain what various authors have to say on the topic. The question is; how do you assess the physical distribution on the performance of Ok bottling and beverage S.C. The researcher made the following recommendations, The factory needs to undertake periodic assessment against established order processing and transportation standard criteria. This helps the factory to identify the main problems to deliver at the right time and take remedial measures. Ok bottling and beverage S.C should increase the availability of its products, the company should increase the product line with new packaging. Otherwise its customers might divert to other competitive companies in the future.