ASSESMENT OF CHALLENGE AND PROSPECTS OF MOBILE BANKING IN COMMERCIAL BANK OF ETHIOPIA IN WOLKITE BRANCH

Abstract

This paper focused on assessment of challenge and prospect mobile banking in commercial bank of Ethiopia and would be use Mixed research approach which is both qualitative and quantitative. The design of the study was descriptive type. In order to undertake the study, the researcher used non-probability sampling design, purposive sampling for the employees andconvenience sampling for customers to select respondents. 15 employees and 27 users were selected totaling the sample size 42. In order to collect sufficient data so as to answer the research questions the researcher used data collection instrument like; questionnaire to get quantified results. In this study structurally designed questionnaire was used. The findings of the study revealed that adoption and development of M-banking technology in CBE Wolkite branch stretches wide across the two extremes of the challenges and prospects where the concerted effort by stakeholders to overcome the challenges will bring about immense opportunities to the dominant players in the field with the ultimate result. The Bank should create deep awareness to community concerning the M-banking products in accordance with the conclusion and recommendations