THE ROLE OF COMMERCIAL BANK OF ETHIOPIA IN PROMTING PRIVATE SAVING (IN CASE OF GUBRYE BRANCH)

Abstract

The study examined the role of commercial bank of Ethiopia (CBE) in promoting private savings among the people of gurage in gubrye branch. The objectives of the study were to establish the relationship between (CBE) and savings, to determine the saving products offered by CBE and to find out the role of Commercial Bank of Ethiopia in promoting private savings. In the literature review, theories were used to support the study and concepts linked and analyzed to bring out and understand the objectives. In the research methodology, the study employed by a qualitative approaches and the study population consisted of managers of the bank and bank's employees, around 21 respondents through census method. The findings of the study reveal that Commercial Bank of Ethiopia plays a vital role in promoting saving among the people of gurage in gubrye using different approaches and techniques· like sensitizing and educating the rural people, improving interest rates, establishing appropriate saving instruments among others. And the bank offers a variety of savings products such as Students Accounts, Savings Accounts, Fixed Deposit accounts, Islamic Accounts.