FACTORS CHALLENGING THE EFFECTIVENESS OF MICRO AND SMALL SCALE BUSINESS PERFORMANCE IN SOME SELECTED AREAS OF WOLKITE TOWN

Abstract

The purpose of this study is to assess the factors that challenge the effectiveness of micro and small business enterprises in case of Wolkite town. The target populations of this study were 278 entrepreneurs of selected micro and small business enterprise in Wolkite town. There are three entrepreneurial sectors in Wolkite town micro and small business enterprise office. In this study the researcher used descriptive research design. For this purpose stratified simple random sampling technique is used. In this study 74 samples of entrepreneurs can be selected. The data obtained from the items of the questionnaires can be analyzed quantitatively by using table, frequency count and percentage. The data from the open-ended items of the questionnaires, and document was analyzed through tabulation and statement form. Finally recommendation and conclusion was given by researcher based on findings