ASSESSMENT OF THE CHALLENGES AND OPPORTUNITIES OF TOURISM DEVELOPMENT IN CASE OF GONDAR TOWN.
Date
2024-08
Authors
Journal Title
Journal ISSN
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Publisher
wolkite universty
Abstract
Tourism is an industry capable of changing the socio-cultural, economic and environmental face
of the world .Tourism is one of the largest and fast growing industries in the world. It has the
potential to influence the living pattern of communities. It is one of the most important channels
of cultural exchange which breaks down the barriers between people of different parts of the
world. It is the collection of activities, services and industries that deliver a travel experience
including transportation, accommodation, eating and drinking establishments of retail shops,
entertainment, business and other hospitality services provided for individuals or groups of
travelling away from home .Tourism industry is capable to generate employment to both skilled
and unskilled workers, directly and indirectly. This study focuses on assessing the challenges
and opportunities of tourism development in Gondar town. To achieve this study the researchers’
use both primary and secondary data source. Primary data collected by using questionnaires
from local community, interview from tourists and Gondar tourism bureau. To do this, the
researcher was used both probability sampling technique and non-probability sampling such as
simple random sampling methods and purposive sampling method respectively. The data were
analyzed by using chart, table, and graph and by using narrating (statement) method. The result
of the study show that lack of promotion, lack of physical infrastructure (road, transportation
system, network facility, availability of hotel accommodations especially in tourist site), and low
level of awareness about tourism industry. On the other side tourism sector the town create job
opportunities and improve growth of town. Finally, researchers’ recommended that
opportunities measure must be taken or policy measures must be taken by concerned bodies will
suggest alleviating the major challenges and improving opportunities of tourism industry in
town.