FACTORS AFFECTING CONSUMER PREFERENCE TOWARDS DOMESTIC VERSUS IMPORTED SHOES.THE CASE OF WOLKITE UNIVERSITY BUSINESS AND ECONOMICS STUDENTES

Abstract

The main purpose of this study to know factors which affect consumer preference towards domestically made shoes versus foreign made shoes. Knowing the role of consumer preference towards shoes and those factors affecting consumer preference is very important to marketers as a determinant of success. To ensure success, an understanding of consumer preference is important. The student researcher would use target population of Wolkite University business and economics students. The student researcher was use descriptive sampling techniques and select sample of 87 from 680 of target population. Based on the study objective, the studies would have both primary and secondary data to identify the constraint that help consumer preference of both foreign with domestic shoes. Primary data collected by using questionnaires and secondary data would be collect from different document. Finally the research paper would be contain analyzing and interpreting of the finding of the study and the student researcher would be conclude and recommend the study