Browsing by Author "EYOEL HAILE, EYOEL"

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    ASSESSMENTOFMARKETINGPROBLEMSINSMALLANDMICROBUSSINESS ENTERPRISES(INTHECASEOFMETALANDWOODWORKINGENTERPRISEINWOLKITE
    (WOLKITE UNIVERSITY, 2020-12) EYOEL HAILE, EYOEL
    Therearemanydifferentmicroandsmallenterprisesdimensionswhichhas marketingproblems;themajoraimoftheresearcherpaperwastheassesingof marketingproblemsofmetalandwoodworkingenterprisesinWolkitecity.More ever,ittrytoinvestigatetheproblemsofmarketingmixinsmallbusiness enterprises.Thestudyemployeddescriptiveresearchdesign.Bothqualitative andquantitativetypesofdatawereusedforthepurposedofthestudy.Inorder tocollectprimarydatastructuredquestionnaireswasdesignandcollectthrough conveniencesamplingtechniquesfromcustomersandalsostructured questionnairesweredistributedforemployedofthehotelbyusingsimple randomtechnique.all60structuredquestionnairesdistributedquestionnaires werefulfillreturnedfromemployeesofthemetalandwoodworkingenterprise. Theresearchersusedfrequency,table,percentagetoanalysistheprimarydata whichiscollectedthroughquestionnaires.Findingtheneedfortheownerto placeanemphasisontheunderliningdominionsofservicequalityonconfidence, tangibilitycommunicationandreliability.Theownerreinforcesandmorefocus ontangibility.Thestudyincludesconclusionofthedataanalysisand recommendationtotheownerandworkersbasedontheproblemidentified