Management Practices for Enhancing Operational Efficiency: A Comparative Analysis on Selected Bottled Water in Gurage zone.

Abstract

The Ethiopian bottled water industry, particularly in Gurage Zone, has experience rapid expansion, yet inefficiencies in management hinder optimal operational performance. This study examines the impact of human resource management (HRM) supply chain management (SCM), and customer relationship management (CRM) on operational efficiency in selected bottled water manufacturing companies Eden and Fikr. Using a comparative analysis approach the study employs descriptive statistics, regression analysis and ANOVA tests to access how management practices influence productivity, cost reduction and overall performance. Findings indicate that SCM has the strongest correlation with operational efficiency, followed by CRM in Eden and HRM playing a minimal role in both companies. The study highlights the importance of optimized supply chain networks, improved workforce management and effective customer interactions it driving efficiency. It concludes with recommendations for strategic managerial improvements to enhance competitiveness and performance in Ethiopia’s bottled water sector.