Browsing by Author "ZERIHUN BERKU, ZERIHUN"

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    ASSESSING THE DISTRIBUTION EFFECTIVENESS OF EDEN BUSINESS SHARE COMPANY
    (2020-11) ZERIHUN BERKU, ZERIHUN
    This research is prepared to assess effectiveness of the distribution channel of Eden business share company effective marketing activates by using the objective of any business is to generate profit. The product is necessary for the organization high attention should be given to its quality the company must use high quality raw materials in order to product and distribute good quality to retailers. The distribution channel plays a key role and has a great implication in making the product available to the target market. The channel design process although specifically developed for industrial firms the structure has applicability that is more general. The fact evaluates its channel by using different mechanisms like decision with workers. This makes the company use the most effective channel for enhanced profitability.