Browsing by Author "Dawit Kassahun"

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    WOLKITE UNIVERSITY COLLEGE OF BUSINESS AND ECONOMICS DEPARTMENT OF MARKETING MANAGEMENT
    (WOLKITE UNIVERSITY, 2020-12) Dawit Kassahun
    Assessment on the Impact of Television Advertising on Consumer Buying Decision (In the Case of EVE Women Sanitary Pad in Wolkite University College of Business and Economics)was the topic of this investigation. The study is being conducted primarily to evaluate Impact of Television Advertising on Consumer Buying Decision. The study included both primary and secondary data. The researcher employed questionnaires to gather data from the female students. This means that the students who are also the customers regarding the study have all received questionnaires. Based on the information gathered from the organization, a summary, conclusion, and recommendation were even at the end of this research study.