EYOEL HAILE, EYOEL2024-04-162024-04-162020-12http://10.194.1.109:8080/xmlui/handle/123456789/1847Therearemanydifferentmicroandsmallenterprisesdimensionswhichhas marketingproblems;themajoraimoftheresearcherpaperwastheassesingof marketingproblemsofmetalandwoodworkingenterprisesinWolkitecity.More ever,ittrytoinvestigatetheproblemsofmarketingmixinsmallbusiness enterprises.Thestudyemployeddescriptiveresearchdesign.Bothqualitative andquantitativetypesofdatawereusedforthepurposedofthestudy.Inorder tocollectprimarydatastructuredquestionnaireswasdesignandcollectthrough conveniencesamplingtechniquesfromcustomersandalsostructured questionnairesweredistributedforemployedofthehotelbyusingsimple randomtechnique.all60structuredquestionnairesdistributedquestionnaires werefulfillreturnedfromemployeesofthemetalandwoodworkingenterprise. Theresearchersusedfrequency,table,percentagetoanalysistheprimarydata whichiscollectedthroughquestionnaires.Findingtheneedfortheownerto placeanemphasisontheunderliningdominionsofservicequalityonconfidence, tangibilitycommunicationandreliability.Theownerreinforcesandmorefocus ontangibility.Thestudyincludesconclusionofthedataanalysisand recommendationtotheownerandworkersbasedontheproblemidentifiedenThesis