MARIAM BEROUK2024-04-162024-04-162020-12The study mainly focuses on the assessing the sales management practice in AGP poultry factory in Gubre branch. The data is collected through primary and secondary data collection method. To collect primary data self-administered questionnaires are used. Whereas secondary data is collected via organizational records and written materials about the organization. The collected data is effectively processed, analyzed and presented by using percentage and tabulating. The study was guided by the following objectives, to assess the sales management practice in AGP poultry factory in Gubre branch, to identify how the factory trains and motivates the sales force and to point out how to solve customer complaintsenThesis