BIRKIE FENTA, BIRKIE2024-04-162024-04-162019-06http://10.194.1.109:8080/xmlui/handle/123456789/1806Identifying the role of promotional mix elements for sales volume is essential for the success of the organization. The overall objective of this study was identifying the role of promotional mix elements for sales volume. The significance of this study was for the organization to check the existing promotional mix-elements. The study was utilized both primary and secondary data. The researcher used self administered questionnaires and unstructured personal interview. The researcher used simple random sampling and judgmental sampling techniques. For selected sample of wow water company employee and their customers respectively. Finally the collected data were processed, analyzed and interpreted by using tables and charts and the researcher identified that wow Water Company has no well-organized promotional department, less budget for promotion and less concentration for promotion and less attention in analyzation of competitor’s promotional strategy. The researcher recommends that to the company to set up separate promotional department, to set enough budget for the promotional activity and to give attention for can an alization of competitor’s promotional strategy.enPromotion,CompetitorcustomercustomerThesis